Social media plan for review

OKELIS launch on social,
September 2026.

The first seven launch creatives for a new sustainability and building-performance consultancy in Abu Dhabi, covering 1 to 10 September.

Review window1 to 10 September 2026
PlatformsLinkedIn · Instagram · Facebook · X · GMB
Creatives7 finished, 3 ratios each
StatusCampaign V2, for approval
01 Strategy

Launch a technical brand, not a logo.

OKELIS is new to social but not new to the work. The account opens with 25 Estidama projects behind it, PQP and ICA appointments held in-house, and a portfolio spanning schools, mosques, hospitals, towers and a hyperscale data centre. The launch has to establish that authority quickly, in a market where most sustainability content is claim-led. Our position is the opposite: every figure we post traces to a model run, a measurement or a documented emission factor.

01

Tease

1 to 6 September

Coming soon and website launching soon. Build the follow before there is anything to sell. Low frequency, high craft.

02

Reveal

7 to 13 September

Brand live, timed to World Green Building Week. Borrow the industry's own moment rather than competing with it.

03

Prove

14 to 19 September

Capability and credentials. Sectors, simulation, agentic orchestration. The technical substance behind the claim.

04

Convert

20 to 30 September

Climate Week NYC and ESG season. Move from what we do to who should call us, and open the enquiry line.

Current review scope. The client-facing review covers the seven launch creatives through 10 September. Later-month work remains locked until the opening visual system and copy are approved.
Why September works. There are no UAE public holidays in September 2026, so the month runs uninterrupted. World Green Building Week falls 7 to 11 September with the theme #BuildItReady, and Climate Week NYC runs 20 to 27 September alongside the UN General Assembly. Both give a new account ready-made reach without paid support.
03 Content pillars

Five pillars, rotated so the feed never repeats itself.

Green building and certification

Estidama Pearl, LEED, BREEAM, WELL, Mostadam, Barjeel, Al Sa'fat. The rating systems clients are actually held to, and what it takes to pass them.

Weight: 30 percent

ESG, carbon and disclosure

GHG Protocol Scope 1, 2 and 3, ISO 14064, GRI, TCFD and CDP. Written for the person who has to sign the disclosure.

Weight: 20 percent

Agentic orchestration and automation

Parametric simulation, AI-assisted option testing, automated results parsing. The differentiator almost nobody in the region is posting about.

Weight: 20 percent

Building performance

Energy modelling to ASHRAE 90.1 Appendix G, daylight to IES LM-83, LCA to EN 15978, LCC to ISO 15686-5.

Weight: 20 percent

Brand and people

Who OKELIS is, how an engagement runs, and the observances worth marking. Keeps the feed human between technical posts.

Weight: 10 percent

Tone of voice

Quantified, plain and unhurried. No em dashes, no all-capital kickers, no two-beat slogans, no green in the palette. Carried directly from the corporate portfolio design system.

02 Brand foundation

The words everything else is built on.

Drafted against the design brief, section 2 on brand positioning and section 14 on tone. The brief asks for technical, confident, concise and solution-oriented language, and for sustainability to be presented as measurable performance rather than environmental aspiration.

About OKELIS

OKELIS is a sustainability and building-performance consultancy based in Abu Dhabi, working across the United Arab Emirates and the wider GCC. We integrate sustainability certification, ESG, carbon accounting and advanced building-performance analysis into one technical service, and we build the software that runs it.

Our team holds Pearl Qualified Professional and Independent Commissioning Agent appointments, with 25 projects delivered under the Abu Dhabi Estidama Pearl Rating System, across schools, mosques, hospitals, villas, commercial towers, residential buildings and a hyperscale data centre. Alongside certification we run the analysis that supports it: whole-building energy modelling to ASHRAE 90.1 Appendix G, daylight simulation to IES LM-83, life cycle assessment to EN 15978, life cycle costing to ISO 15686-5 and greenhouse gas accounting to the GHG Protocol.

Most consultancies stop at the report. We go one step further and deploy the software, workflow automation and agentic orchestration that make the analysis repeatable, auditable and fast. Every recommendation is quantified, every assumption is documented, and every result can be checked by a third party.

Purpose

Better decisions, earlier

Most of a building's environmental and financial performance is fixed in the first ten percent of a project. We exist to put reliable evidence in front of those decisions while they can still be changed.

Vision

Performance as the standard

To be the regional consultancy of reference for evidence-based sustainability, where a rating, a target or a disclosure is supported by analysis a third party can reproduce.

Mission

Integrate, quantify, automate

To bring certification, carbon, ESG and building-performance analysis into one service, automated where automation makes it better, so clients receive a single, coherent and defensible picture of performance.

Three pillars

The existing tagline is already the brand architecture. It has simply never been used as one. Each word carries a pillar, and every post, service page and proposal can sit under one of the three.

01

Sustainability

What we are held to. Certification against Estidama, LEED, BREEAM, WELL, Mostadam, Barjeel and Al Sa'fat. Carbon accounting to the GHG Protocol. Whole-life assessment of environmental and financial impact together.

02

Innovation

How we get there faster. Parametric simulation, workflow automation, custom software and agentic orchestration, applied to the analysis itself and to the business processes around it.

03

Intelligence

Why it holds up. Every figure traces to a model run, a measurement or a documented emission factor, structured to survive review by a certification body, an auditor or a lender.

Core values

Technical rigour

Modelled, referenced and auditable. No unsupported claims.

Independence

Advice driven by the analysis, not by a product or a supplier.

Clarity

Complex analysis communicated so decision-makers can act on it.

Accountability

We stay on the project through to certification and into operation.

How we stand out

Seven service lines under one roof, and the software that runs them.

Certification, ESG, GHG, LCA, LCC, energy modelling and daylighting are coordinated rather than subcontracted, and they all derive from the same geometry and the same assumptions, so the numbers never contradict each other.

The part almost nobody else in the region offers is the layer on top. We design and deploy software solutions, AI agents and agentic orchestration for the workflows, business processes and reporting that surround the technical work. Option testing that would take a person a week runs overnight. Disclosure data that would be rekeyed by hand is collected, validated and assembled automatically. The consultancy and the tooling are the same offer.

Core brand message, from the brief. OKELIS transforms sustainability objectives into measurable building, carbon and ESG performance. The recurring visual framework, Certify to Measure to Optimize to Decarbonize, runs across the portfolio, the website, proposals and every social creative.
04 Calendar

September 2026 at a glance.

The active review window runs from 1 to 10 September. Later dates remain visible only as blurred planning context.

SUN
MON
TUE
WED
THU
FRI
SAT
1
01 Coming soon
2
02 Who we are
3
03 Website soon
4
5
6
7
04 WGBW opens
World Green Building Week
8
05 Estidama
9
06 Energy model
10
07 Daylight
11
WGBW closes
12
13
14
08 Sectors
15
16
09 Ozone Day
Ozone Layer Day
17
10 Agentic
18
19
20
Climate Week NYC
21
11 Zero Emissions
Zero Emissions Day
22
23
12 ESG and GHG
24
13 Whole-life
25
26
27
Climate Week ends
28
14 Why OKELIS
29
30
15 Talk to us
05 Posting schedule

Seven launch posts, from tomorrow.

All times Gulf Standard Time. LinkedIn carries the business case and runs first each morning. Instagram runs in the evening when reach is highest. X carries the short technical note. Google Business Profile posts weekly to hold local search relevance.

#DateDayConceptPillar PlatformsTime GSTFormat
011 SepTueComing soonBrand LIIGFBXGMB 08:30Single image
022 SepWedWho we areBrand LIIGFB 08:30Carousel, 4 frames
033 SepThuWebsite launching soonBrand LIIGFBX 08:30Single image
047 SepMonWorld Green Building Week opens
#BuildItReady, brand goes live
Green building LIIGFBXGMB 08:00Single image
058 SepTue25 Estidama projectsGreen building LIXFB 08:30Single image
069 SepWedEnergy modelling
ASHRAE 90.1 Appendix G
Performance LIIGX 08:30Carousel, 3 frames
0710 SepThuDaylight simulation
IES LM-83, sDA and ASE
Performance LIIGFB 08:30Single image
0814 SepMonSectors we serveBrand LIIGFBGMB 08:30Carousel, 5 frames
0916 SepWedWorld Ozone DayESG and carbon LIIGFBX 09:00Single image
1017 SepThuAgentic orchestrationAutomation LIXIG 08:30Single image
1121 SepMonZero Emissions Day
Climate Week NYC opens
ESG and carbon LIIGFBXGMB 08:00Single image
1223 SepWedScope 1, 2 and 3
GHG Protocol
ESG and carbon LIXFB 08:30Carousel, 3 frames
1324 SepThuWhole-life value
LCA and LCC together
Performance LIIG 08:30Single image
1428 SepMonWhy OKELIS
Integrated by default
Brand LIIGFBX 08:30Carousel, 4 frames
1530 SepWedLet us talk
Month close, enquiry CTA
Brand LIIGFBXGMB 08:30Single image

Instagram posts publish at 20:00 GST rather than the morning slot. Facebook publishes at 13:00 GST. Google Business Profile posts run at 10:00 GST and stay live for seven days.

06 Creative options

Every route stays visible until a direction is chosen.

Each active day now has six new V3 routes in square, portrait and landscape, plus the earlier Campaign V2 and legacy experiments where available. Nothing previously generated has been overwritten. The artwork contains no dates.

How to review. Choose a visual route first. The final production set can then be tightened for each platform without losing the options below.
Day 1

Coming soon

Tue 1 September6+ routes

A new way to prove building performance.

Grand Abu Dhabi routes

Grand A · square
Grand A · portrait
Grand A · landscape
Grand B · square
Grand B · portrait
Grand B · landscape
Grand C · square
Grand C · portrait
Grand C · landscape

Campaign V3, six directions in every dimension

Option A

Full background, grounded copy

1:1 square
4:5 portrait
16:9 landscape
Option B

Full background, glass panel

1:1 square
4:5 portrait
16:9 landscape
Option C

Full background, editorial scale

1:1 square
4:5 portrait
16:9 landscape
Option D

Structured image field

1:1 square
4:5 portrait
16:9 landscape
Option E

Light editorial

1:1 square
4:5 portrait
16:9 landscape
Option F

Full background, light caption card

1:1 square
4:5 portrait
16:9 landscape

Campaign V2

1:1 square
4:5 portrait
16:9 landscape
Show 14 earlier generated images
AI-D1-4x5.png
C00-globe-dark-16x9.png
C00-globe-dark-1x1.png
C00-globe-dark-4x5.png
C01-dark-16x9.png
C01-dark-1x1.png
C01-dark-4x5.png
C01-light-16x9.png
C01-light-1x1.png
C01-light-4x5.png
D1-B-1x1.png
D1-B-4x5.png
D1-C-1x1.png
D1-C-4x5.png
Day 2

Who we are

Wed 2 September6+ routes

Sustainability, innovation and intelligence.

Campaign V3, six directions in every dimension

Option A

Full background, grounded copy

1:1 square
4:5 portrait
16:9 landscape
Option B

Full background, glass panel

1:1 square
4:5 portrait
16:9 landscape
Option C

Full background, editorial scale

1:1 square
4:5 portrait
16:9 landscape
Option D

Structured image field

1:1 square
4:5 portrait
16:9 landscape
Option E

Light editorial

1:1 square
4:5 portrait
16:9 landscape
Option F

Full background, light caption card

1:1 square
4:5 portrait
16:9 landscape

Campaign V2

1:1 square
4:5 portrait
16:9 landscape
Show 11 earlier generated images
AI-D2-4x5.png
C02-dark-16x9.png
C02-dark-1x1.png
C02-dark-4x5.png
C02-light-16x9.png
C02-light-1x1.png
C02-light-4x5.png
D2-B-1x1.png
D2-B-4x5.png
D2-C-1x1.png
D2-C-4x5.png

Complete Who we are carousel, 10 frames

Frame 01 of 10
Frame 02 of 10
Frame 03 of 10
Frame 04 of 10
Frame 05 of 10
Frame 06 of 10
Frame 07 of 10
Frame 08 of 10
Frame 09 of 10
Frame 10 of 10
Day 3

Website launching soon

Thu 3 September6+ routes

Our website goes live soon.

Campaign V3, six directions in every dimension

Option A

Full background, grounded copy

1:1 square
4:5 portrait
16:9 landscape
Option B

Full background, glass panel

1:1 square
4:5 portrait
16:9 landscape
Option C

Full background, editorial scale

1:1 square
4:5 portrait
16:9 landscape
Option D

Structured image field

1:1 square
4:5 portrait
16:9 landscape
Option E

Light editorial

1:1 square
4:5 portrait
16:9 landscape
Option F

Full background, light caption card

1:1 square
4:5 portrait
16:9 landscape

Campaign V2

1:1 square
4:5 portrait
16:9 landscape
Show 8 earlier generated images
C03-dark-16x9.png
C03-dark-1x1.png
C03-dark-4x5.png
C03-light-16x9.png
C03-light-1x1.png
C03-light-4x5.png
D3-B-1x1.png
D3-B-4x5.png
Day 7

World Green Building Week

Mon 7 September6+ routes

How green is your building, really?

Campaign V3, six directions in every dimension

Option A

Full background, grounded copy

1:1 square
4:5 portrait
16:9 landscape
Option B

Full background, glass panel

1:1 square
4:5 portrait
16:9 landscape
Option C

Full background, editorial scale

1:1 square
4:5 portrait
16:9 landscape
Option D

Structured image field

1:1 square
4:5 portrait
16:9 landscape
Option E

Light editorial

1:1 square
4:5 portrait
16:9 landscape
Option F

Full background, light caption card

1:1 square
4:5 portrait
16:9 landscape

Campaign V2

1:1 square
4:5 portrait
16:9 landscape
Show 9 earlier generated images
AI-D7-4x5.png
C04-dark-16x9.png
C04-dark-1x1.png
C04-dark-4x5.png
C04-light-16x9.png
C04-light-1x1.png
C04-light-4x5.png
D7-B-1x1.png
D7-B-4x5.png
Day 8

25 Estidama projects

Tue 8 September6+ routes

25 projects delivered through to award.

Campaign V3, six directions in every dimension

Option A

Full background, grounded copy

1:1 square
4:5 portrait
16:9 landscape
Option B

Full background, glass panel

1:1 square
4:5 portrait
16:9 landscape
Option C

Full background, editorial scale

1:1 square
4:5 portrait
16:9 landscape
Option D

Structured image field

1:1 square
4:5 portrait
16:9 landscape
Option E

Light editorial

1:1 square
4:5 portrait
16:9 landscape
Option F

Full background, light caption card

1:1 square
4:5 portrait
16:9 landscape

Campaign V2

1:1 square
4:5 portrait
16:9 landscape
Show 9 earlier generated images
AI-D8-4x5.png
C05-dark-16x9.png
C05-dark-1x1.png
C05-dark-4x5.png
C05-light-16x9.png
C05-light-1x1.png
C05-light-4x5.png
D8-B-1x1.png
D8-B-4x5.png
Day 9

Building energy modelling

Wed 9 September6+ routes

Lower bills start before construction.

Campaign V3, six directions in every dimension

Option A

Full background, grounded copy

1:1 square
4:5 portrait
16:9 landscape
Option B

Full background, glass panel

1:1 square
4:5 portrait
16:9 landscape
Option C

Full background, editorial scale

1:1 square
4:5 portrait
16:9 landscape
Option D

Structured image field

1:1 square
4:5 portrait
16:9 landscape
Option E

Light editorial

1:1 square
4:5 portrait
16:9 landscape
Option F

Full background, light caption card

1:1 square
4:5 portrait
16:9 landscape

Campaign V2

1:1 square
4:5 portrait
16:9 landscape

Complete energy-modelling carousel, 5 frames

Frame 01 of 5
Frame 02 of 5
Frame 03 of 5
Frame 04 of 5
Frame 05 of 5
Day 10

Daylight simulation

Thu 10 September6+ routes

Good daylight is measured, not guessed.

Campaign V3, six directions in every dimension

Option A

Full background, grounded copy

1:1 square
4:5 portrait
16:9 landscape
Option B

Full background, glass panel

1:1 square
4:5 portrait
16:9 landscape
Option C

Full background, editorial scale

1:1 square
4:5 portrait
16:9 landscape
Option D

Structured image field

1:1 square
4:5 portrait
16:9 landscape
Option E

Light editorial

1:1 square
4:5 portrait
16:9 landscape
Option F

Full background, light caption card

1:1 square
4:5 portrait
16:9 landscape

Campaign V2

1:1 square
4:5 portrait
16:9 landscape
05 Creatives and captions

Launch-window captions, ready for review.

Only the seven posts scheduled from 1 to 10 September are open for review. Their complete artwork options are shown above. Later September content remains in the working file but is intentionally locked for now.

Soft launch. The copy builds recognition and credibility without a hard enquiry call to action.
01

Coming soon

Tue 1 SeptemberRendered

Visual direction

Low-angle tower against evening sky. Navy veil, headline lower third, logo and launch line at foot.

Headline on artwork

A new sustainability consultancy for Abu Dhabi.

Pillar: Brand

LinkedIn creative
LinkedIn image preview · Option A
LinkedIn

Something new is coming to Abu Dhabi. OKELIS is a sustainability and building-performance consultancy working across the built environment in Abu Dhabi and the wider GCC. We bring certification, carbon accounting and advanced simulation together in one technical team, so that a rating, a target or a disclosure is supported by analysis a third party can reproduce. Our team holds Pearl Qualified Professional and Independent Commissioning Agent appointments, with 25 projects delivered under the Abu Dhabi Estidama Pearl Rating System. Follow along. We are opening this month.

#OKELIS #Sustainability #AbuDhabi #Estidama #GreenBuilding
Instagram

Coming soon. A sustainability and building-performance consultancy for Abu Dhabi and the GCC. Certification, carbon, energy and daylight, run by one team on one model. 25 Estidama projects delivered. Opening this month.

#OKELIS #ComingSoon #Sustainability #AbuDhabi #UAE #Estidama #PearlRating #GreenBuilding #SustainableDesign #BuildingPerformance #ESG #NetZero #AbuDhabiBusiness #GCC #ArchitectureUAE
Facebook

Coming soon to Abu Dhabi. OKELIS is a sustainability and building-performance consultancy. We integrate certification, ESG, carbon accounting and simulation to help project teams make better decisions and deliver buildings that perform. 25 Estidama projects delivered. More to follow this month.

#OKELIS #Sustainability #AbuDhabi #Estidama
X

Coming soon. A sustainability and building-performance consultancy for Abu Dhabi and the GCC. 25 Estidama projects delivered. PQP and ICA held in-house.

#Sustainability #Estidama #AbuDhabi
Google Business Profile

OKELIS is opening in Abu Dhabi. Sustainability certification, carbon accounting and building-performance analysis for the built environment. Contact us to discuss your project.

02

Who we are

Wed 2 SeptemberTo design

Visual direction

Carousel, 4 frames. Frame 1 the question, frames 2 to 4 the three answers, each on a facade detail crop.

Headline on artwork

Certification, carbon and simulation, from one team.

Pillar: Brand

LinkedIn creative
LinkedIn image preview · Option A
LinkedIn

Most projects buy sustainability in pieces. A certification consultant here, an energy modeller there, a carbon accountant somewhere else. The numbers rarely agree, because they were never built on the same model. OKELIS runs them together. Energy, daylight, carbon, cost and certification come off the same geometry and the same assumptions, so findings in one discipline immediately inform the others. No re-basing. No contradictory reports. Seven integrated service lines, coordinated rather than subcontracted.

#OKELIS #Sustainability #BuildingPerformance #AbuDhabi #Estidama
Instagram

One model. Every number. Energy, daylight, carbon, cost and certification, all derived from the same geometry and the same assumptions. Seven service lines, coordinated rather than subcontracted.

#OKELIS #Sustainability #AbuDhabi #UAE #Estidama #GreenBuilding #EnergyModelling #Daylight #CarbonAccounting #LCA #BuildingPerformance #SustainableDesign #GCC #ESG
Facebook

Sustainability is usually bought in pieces, and the numbers rarely agree. OKELIS runs certification, carbon, energy, daylight and cost off one model, so every figure is consistent and every recommendation is defensible.

#OKELIS #Sustainability #AbuDhabi
03

Website launching soon

Thu 3 SeptemberRendered

Visual direction

Waterfront skyline at dusk. Headline over the sky, three-part credential strip beneath.

Headline on artwork

Every number we publish traces back to a model run.

Pillar: Brand

LinkedIn creative
LinkedIn image preview · Option A
LinkedIn

Our website goes live this month. It will carry the full picture: the seven service lines, the standards we work to, the sectors we serve, and how an OKELIS engagement actually runs from objective through to verification in operation. What it will not carry is an unsupported claim. Every published figure traces to a model run, a measurement or a documented emission factor, and the assumptions travel with it. 25 Estidama projects delivered. PQP and ICA appointments held in-house. Two Pearl, the highest rating we have delivered.

#OKELIS #Sustainability #AbuDhabi #Estidama #ESG
Instagram

Website launching soon. 25 Estidama projects. PQP and ICA held in-house. Two Pearl delivered. Every number traces back to a model run.

#OKELIS #ComingSoon #WebsiteLaunch #Sustainability #AbuDhabi #UAE #Estidama #PearlRating #GreenBuilding #ESG #CarbonAccounting #BuildingPerformance #SustainableDesign #GCC
Facebook

Our website goes live this month, with the full picture of how we work: seven service lines, the standards we work to, and the sectors we serve. 25 Estidama projects delivered.

#OKELIS #Sustainability #AbuDhabi #Estidama
X

Our site goes live this month. 25 Estidama projects delivered. PQP and ICA in-house. 2 Pearl. Every number traces back to a model run.

#Estidama #Sustainability #AbuDhabi
04

World Green Building Week opens

Mon 7 SeptemberRendered

Visual direction

Institutional building in daylight. Headline, then the four-part framework row with Certify accented.

Headline on artwork

Ready is something you can model.

Pillar: Green building

LinkedIn creative
LinkedIn image preview · Option A
LinkedIn

World Green Building Week runs from today to 11 September. This year's theme, #BuildItReady, asks for buildings that are resilient, efficient and built for opportunity. Each of those is a number before it is a claim. Resilient is a thermal model under a future weather file. Efficient is energy use intensity in kWh per square metre per year, against an ASHRAE 90.1 Appendix G baseline. Built for opportunity is a whole-life cost over a defined study period, set beside the carbon it avoids. OKELIS is now live. We run all four of these as one connected system: certify, measure, optimize, decarbonize.

#BuildItReady #WorldGreenBuildingWeek #OKELIS #Estidama #AbuDhabi
Instagram

World Green Building Week, 7 to 11 September. Ready is something you can model. Resilient, efficient and built for opportunity are all numbers before they are claims. Certify. Measure. Optimize. Decarbonize.

#BuildItReady #WorldGreenBuildingWeek #WGBW2026 #OKELIS #Sustainability #AbuDhabi #UAE #Estidama #PearlRating #GreenBuilding #NetZero #ESG #SustainableDesign #BuildingPerformance #GCC
Facebook

World Green Building Week runs 7 to 11 September, with the theme #BuildItReady. Resilient, efficient and built for opportunity are all measurable. OKELIS models each of them, and we are now live in Abu Dhabi.

#BuildItReady #WorldGreenBuildingWeek #OKELIS #GreenBuilding
X

World Green Building Week, 7 to 11 Sept. Ready is something you can model. Resilient, efficient, built for opportunity: each is a number before it is a claim. OKELIS is live.

#BuildItReady #WorldGreenBuildingWeek
Google Business Profile

World Green Building Week runs 7 to 11 September. OKELIS provides Estidama, LEED and BREEAM certification support, energy modelling and carbon accounting in Abu Dhabi. Get in touch to discuss your project.

05

25 Estidama projects

Tue 8 SeptemberTo design

Visual direction

Large numeral 25 as the hero, sector breakdown beneath as a fine rule-separated list.

Headline on artwork

25 projects delivered under the Pearl Rating System.

Pillar: Green building

LinkedIn creative
LinkedIn image preview · Option A
LinkedIn

Twenty-five projects delivered under the Abu Dhabi Estidama Pearl Rating System. Schools, mosques, hospitals, villas, commercial towers, residential buildings and a hyperscale data centre. Different occupancy patterns, different internal gains, different ventilation duties, and therefore different strategies. The analysis is set up per sector, not per template. Our Pearl Qualified Professional and Independent Commissioning Agent appointments are held in-house and carried on our own projects, not subcontracted. We stay engaged through construction-stage compliance, submission and final award, which is the stage at which certifications are most often lost.

#Estidama #PearlRating #OKELIS #AbuDhabi #GreenBuilding
X

25 projects delivered under Abu Dhabi's Estidama Pearl Rating System. Schools, mosques, hospitals, towers, villas and a hyperscale data centre. PQP and ICA held in-house, carried through to award.

#Estidama #PearlRating #AbuDhabi
Facebook

25 projects delivered under the Abu Dhabi Estidama Pearl Rating System, across schools, mosques, hospitals, towers and a hyperscale data centre. Pearl Qualified Professional and Independent Commissioning Agent appointments held in-house.

#Estidama #PearlRating #OKELIS #AbuDhabi
06

Energy modelling

Wed 9 SeptemberTo design

Visual direction

Carousel, 3 frames. Frame 1 headline over a facade crop, frame 2 the energy bar chart from the portfolio system, frame 3 the method note.

Headline on artwork

The baseline decides the result. Set it properly.

Pillar: Performance

LinkedIn creative
LinkedIn image preview · Option A
LinkedIn

Whole-building energy modelling to ASHRAE 90.1 Appendix G. The performance rating method compares a proposed design against a baseline building generated by rule. The savings you can claim depend entirely on how that baseline is constructed: the envelope assumptions, the system type, the fan power, the operating profile, the weather file. Set it loosely and the model flatters the design. Set it properly and it tells you which measures actually earn their cost. We document the assumptions so the result can be checked by a third party, and we report energy use intensity in kWh per square metre per year against a stated baseline.

#EnergyModelling #ASHRAE #OKELIS #BuildingPerformance #Sustainability
Instagram

Energy modelling to ASHRAE 90.1 Appendix G. The baseline decides the result. Set it loosely and the model flatters the design. Set it properly and it tells you which measures earn their cost.

#EnergyModelling #ASHRAE #OKELIS #Sustainability #AbuDhabi #UAE #BuildingPerformance #SustainableDesign #Simulation #GreenBuilding #NetZero #Estidama #GCC
X

Energy modelling to ASHRAE 90.1 Appendix G. The baseline decides the result. Envelope assumptions, system type, fan power, operating profile, weather file. Set it properly and it tells you which measures earn their cost.

#EnergyModelling #ASHRAE
07

Daylight simulation

Thu 10 SeptemberTo design

Visual direction

Daylight plan figure from the portfolio system on paper ground, sDA and ASE metrics called out.

Headline on artwork

Daylight is a measurement, not an impression.

Pillar: Performance

LinkedIn creative
LinkedIn image preview · Option A
LinkedIn

Daylight simulation to IES LM-83. Two metrics carry most of the decision. Spatial Daylight Autonomy is the percentage of floor area meeting a target illuminance for a set proportion of occupied hours. Annual Sunlight Exposure is the percentage receiving too much direct sun, which is how you catch glare before the occupants do. In this climate the two pull against each other constantly. More glazing lifts sDA and pushes ASE past the point where blinds go down and stay down, at which point the daylight you modelled stops existing. Shading geometry, glazing selection and room depth are resolved together, early, while they can still be changed.

#Daylight #OKELIS #BuildingPerformance #Sustainability #AbuDhabi
Instagram

Daylight is a measurement, not an impression. Spatial Daylight Autonomy and Annual Sunlight Exposure, modelled to IES LM-83. More glazing is not more daylight if the blinds go down and stay down.

#Daylight #DaylightDesign #OKELIS #Sustainability #AbuDhabi #UAE #BuildingPerformance #SustainableDesign #Simulation #GreenBuilding #WELL #LEED #Estidama
Facebook

Daylight simulation to IES LM-83 measures both useful daylight and glare risk. In this climate they pull against each other. Resolving shading, glazing and room depth together, early, is what keeps the daylight you modelled.

#Daylight #OKELIS #Sustainability #AbuDhabi

Later September

Posts after 10 September are parked until the launch set is approved.

Locked for now
08 Dimensions

What each platform needs.

Every creative is delivered in three ratios, which between them cover all five platforms. Profile pictures are supplied from a single 1080 pixel master so the mark stays identical everywhere.

PlatformAssetPixel sizeRatioNotes
LinkedInCompany logo400 x 4001:1Displays as a rounded square
Page cover1128 x 1915.9:1Logo overlays the lower left, kept clear
Feed image1200 x 12001:1Square outperforms landscape in feed
Link preview1200 x 6271.91:1For the website launch post
FacebookProfile picture360 x 3601:1Displays in a circle, 196 px on mobile
Page cover851 x 3152.7:1Crops to 640 x 360 on mobile
Feed image1200 x 6301.91:11080 x 1080 also supported
InstagramProfile picture320 x 3201:1Displays in a circle
Feed, square1080 x 10801:1Carousel default
Feed, portrait1080 x 13504:5Recommended, largest feed footprint
Story and Reel1080 x 19209:16Phase two, not in this month's scope
XProfile picture400 x 4001:1Displays in a circle
Header1500 x 5003:1Avatar overlays the lower left, kept clear
In-stream image1200 x 67516:9Square also supported
Google Business ProfileLogo720 x 7201:1Square, minimum 250 px
Cover photo1080 x 60816:9Minimum 480 x 270
Post image1200 x 9004:31080 x 1080 accepted and used here

Sources: platform guidance current as at August 2026. Where a platform accepts a range, the larger supported size is supplied so it downsamples cleanly rather than being upscaled.

09 Profile assets

Ready to upload today.

The profile picture uses the mark alone. It is the only element that stays legible at 32 pixels, which is the size it is actually seen at in a feed. The full lockup is carried on the covers instead, where there is room for it.

Master, 1080 x 1080
As a circle, LinkedIn, Facebook, Instagram and X

Supplied as

dp-linkedin-400 · dp-facebook-360 · dp-instagram-320 · dp-x-400 · dp-gmb-720 · dp-master-1080

Safe area

The mark occupies 58 percent of the frame and is centred, so nothing is lost to the circular crop on any platform.

Covers

LinkedIn page cover, 1128 x 191. Lockup sits right so the company logo does not cover it.
X header, 1500 x 500.
Facebook page cover, 851 x 315.
Google Business Profile cover, 1080 x 608.

Additional profile directions

All options use the supplied OKELIS mark and lockup. The light, navy and pale-blue avatars are sized for every platform. Cover copy is kept concise and professional, with the confirmed website and email address.

Display pictures

Light, recommended for maximum feed contrast
Navy, closest to the corporate system
Pale blue, a softer light-mode option

LinkedIn cover options

Light editorial
Navy technical
Abu Dhabi blue-hour image
Architectural gateway image
Show Facebook, X and Google Business Profile cover options
Facebook · light
Facebook · navy
X · blue hour
X · architectural gateway
Google Business Profile · light
Google Business Profile · image-led
10 Open items

What we need from OKELIS to finish.

Website domain

Confirmed: okelis.com. The new holding page and profile cover options use this address.

Handles

Confirm the account names on all five platforms so they can be cross-referenced in captions.

Contact block

Confirmed: ahlan@okelis.com and okelis.com. The registered street address is still required for the Google Business Profile.

Photography

All imagery here is generated placeholder architecture. OKELIS project photography should replace it as it becomes available, particularly for creatives 05 and 08.

Client naming

The hyperscale data centre is referenced without the client name. Confirm whether it may be named, consistent with the portfolio.

Certification marks

No certification body logos are used, pending the same trademark review noted in the portfolio.

Approve to proceed. Review Campaign V2 for 1 to 10 September. Later-month creatives remain locked until this launch system is approved.